New visual style for the biggest glasses shop chain in the Czech Republic.
Credits:
Agency: DDB Prague
Client: Grand Optical
Chief Creative Officer: Klára Palmer
Creative Director: Iva Nitkulinec
Copywriter: Lucia Janasová
Art Director / Graphic Designer: Danila Shlenov
Account Manager: Martin Tesar
Our main task was to come up with a new visual style for Grand Optical. We approached the Grand Vision guidelines, but at the same time preserved the uniqueness and essence of Grand Optical communication.
For new visual style we decided that models should "pop out" from the eye shape. The bottom part features a “Glass Effect” to keep the picture visible while ensuring the copy is easily readable. In addition, there’s also an elegant bezel effect on the upper part of the glass effect.
