Turbokaddy Case Study
CANNES Lions Bronze: Gaming, Social Behaviour & Cultural Insight
ADC Awards: Grand Prix, Gold, Silver
Credits:
Agency: DDB Prague
Advertiser: Kaufland
Brand: Kaufland
Production: DDB Fame Factory
Chief Creative Officer: Dora Pruzincová
Creative Director: Ivan Soukup
Head of Art: Emil Nitkulinec
Senior Copywriter: Ondrej Kolek
Senior Art Director: Bedirhan Akcan
Designer: Iman Delic, Danila Shlenov, Krystof Henzl
Managing Director: Tomás Klesa
Project Manager: Ludmila Ruzicková
Producer: Ondrej Martinec, David Havel
Film Director, DOP: Krystof Jankovec, Michal Budínský, Faraz Alam
Photographer: Pavel Hejný
Sound Designer: Ondřej Dvořák
Video Editor: Evzen Zalevsky, Pello Seron
Product Design: Simon Brabec
TurboKaddy was only possible due to the passion of streamers and influencers. Thanks to them, the joke about a shopping caddy for gamers went viral... and we could produce it with Kaufland, SINNERS and Braasi. P. Mára then reviewed this revolutionary MEMErch, Mikýř and TurboKaddy hit the shelves in Kaufland, it became a hit in The Mag office, and with Agraelus and the gaming community we held a record-breaking charity stream on Twitch. That’s how gamers donated over 1 million CZK to seniors.
