Campaign for new and even more luxurious variant of McCrispy!
Credits:
Client: McDonald's
Agency: DDB Prague
Chief Creative Officer: Klara Palmer
Copywriter: Lucia Janasová
Art Director: Danila Shlenov
Senior Integrated Designer: David Boleslav
Business Director: Petr Stríbrný
Account Manager: Anna Kateřina Vízková
Strategist: Maros Gonda
Pruduction Manager: Bára Celuchová
The launch of the new chicken burger is accompanied by an original marketing campaign that responds to the enormous amount of digital content
