In life, there aren't many moments when we can afford to disconnect from reality, enjoy a moment to the fullest, and live in the present.
Credits:
Client: McDonald's
Agency: DDB Prague
Chief Creative Officer: Dora Pruzincova, Klara Palmer
Copywriter / Ideamaker: Ondrej Doskocil
Senior Art Director: Iván Ardura
Senior Integrated Designer: David Boleslav
Graphic Designer: Danila Shlenov
Business Director: Nikola Bochova
Senior Account Manager: Dominika Sabova
Strategist: Maros Gonda
Photography: Pavel Hejný
Cheese Saga is the one of the most anticipated campaign In Czech Republic and Slovakia. The cultural trigger was - Carefree happiness, which is a feeling more and more distant to adults in Czech Republic and Slovakia.
Main idea of this campaign sounds like this "It's time to joyful as a kid in a ball pit"Ball pits represent childlike, carefree happiness – we all remember the feeling we got in them, and then seeing our kids playing. They conjure the same feeling as finally eating Cheese Saga. Carefree happiness.
